What Makes A Folded IRC Eye-Catching?
Every folded IRC needs to catch the eye of a potential customer. How do you get someone to look your product's way in a sea of sales appeals? Follow these 5 tips to give your folded IRC a better chance of making a sale.
Contrast
You want the sales pitch attached to the coupon to stand out. However, you don't control what appears around your product in most cases. You do control what your package and IRC will both look like, though.
For example, a company that sells a product with a very light box can easily use a darkly-colored IRC to create contrast. This contrast can then be further contrasted with light text on the coupon. If the package is somewhat varied in design, you also may want to use borders around the lettering to ensure everything stands out.
Shapes
Distinct shapes are eye-catching in otherwise unremarkable settings. If a shelf is stuffed with smoothly-shaped shampoo bottles that are all white or cream, for example, a starburst can stand out. Tilting the shape to odd angles also helps to create visual disruption. Keep the shapes simple, though. Bullet points always help, too. You want something that customers will instantly read as exciting and energetic.
Colors
Bright colors often make big impressions. Light-red text on a back background on an IRC, for example, will catch the viewer's eye. However, remember to keep your color palette under control. While a technicolor design might work, it takes talent to pull it off consistently. It's best to stick with two to three colors that don't clash.
Marketing Tie-Ins
People love to see coupons that tie to other things they like. You often see this with movie releases, but even small local brands can use it. For example, you might offer an instantly redeemable coupon with the product and then direct the customer to a website to get an additional deal. Perhaps a local water park will offer discounts on tickets through an IRC.
Add-On Sales
It's easy to think of an IRC that allows someone to buy a product and use the coupon to get 50% off the next one. However, not everybody needs two tubes of toothpaste, for example. Instead, it might be easier to offer a folded IRC that sells something else. For instance, a toothpaste company might direct consumers to get a discount on a new toothbrush. Especially if a business has multiple product lines going, there are often opportunities to drive sales of additional products.