Months of hard work are finally over and your fledgling catering business is finally ready to be introduced to the public. To accomplish this, you are planning to host a grand opening, complete with delicious samples of your signature dishes, door prizes, and fun activities for kids and adults, alike. Since the exposure you receive at a successful grand opening can have a direct effect on your future success, it is important to plan the event carefully and the following tips will help you accomplish this goal.
Select the Date Carefully
When choosing the date for your grand opening, it is very important to make sure that you do not choose a date or time that will be negatively impacted by other events in your community. Before finalizing any date, make sure that you cross check it carefully against local school and community calendars. In addition, make sure that there are no national or regional conflicts, such as holidays or major sporting events that could keep potential clients from attending.
Market the Event To All Age Groups
Getting the word out to all age groups is the best way to ensure a great turnout. Social media is a low-cost way to create interest in your event and encourage people to share your message. However, it is important to remember that not everyone uses social media. Traditional marketing methods, such as banners, newspaper, radio and direct mail are still good marketing choices to use along with social media to ensure that all age groups are informed.
Let Your Food Be the Star
Your food will be the star of your catering business, so it should also be the star when marketing your grand opening to potential clients and customers. To do this, consider opting for a professional food photographer to help you create the marketing materials you will use for your grand opening.
Although this will be more expensive than using amateur photos, professional photographers will be able to provide high-quality, beautifully staged images that will work satisfy the special requirements of wide format printers for banners, signs, and posters, as well as smaller marketing materials. If you are worried about the cost, remember that many of these photos can also be used in the future for menus and ongoing marketing projects.
Choose Professional Printing Services
Marketing materials that look cheap, sloppy or faded can harm your overall marketing efforts. To avoid this problem, choose a professional printing service for all your printed marketing materials, including wide format printing, such as banners and signs.