Networking and handing out business cards is a step in the right direction when you want people to know your business exists, but it generally is not enough to get widespread publicity or recognition. Engaging a printing service will help you create more products to reach a wider audience. Here are three products and how you can use them to get more exposure for your business.
Rack cards are a cross between enlarged business cards and mini-brochures. They are often comprised of a double-thick cardstock with printing on one or both sides. You can include far more information about your business and what you do, where you are located and even a small map, directions or hours of operation. You get a wider distribution area with these because they are placed in spinning racks used for information in doctors' offices, gift shops, tourist stops, hotel lobbies, etc. Rack card printing prices are based on content printed, colors, special or custom graphics and whether or not you use both sides of the card.
Pens and Pencils
While it costs you money to print your business name and contact information on a pen or pencil, the cost becomes negligent when you can give these out as freebies at trade fairs and busienss shows and actually get several customers as the pens and pencils exchange hands. The embossing process can be done in a metallic foil color (which really stands out on any color background on the pens and pencils) or in a basic matte color. Everywhere you go, somebody will have need of a pen or pencil to write something down, and you can supply them with a free one they can keep that also acts as your alternative business card.
With the holiday season fast approaching, you will want to get ahead of the slough of catalogs hitting everyone's mailbox. Printing companies can create your catalogs for you, unless you only have several services to offer (in which case, they can print brochures with service descriptions too). Another local mailer service can even stamp and send all of your catalogs or brochures out for you, across the state in which you reside. Customers who browse your brochures or catalogs during the holiday season (and tax season) are more likely to buy something because their purse strings are not as tight as they are the rest of the year.