Making your company's custom tags as readable as possible could be a critical step in marketing your company's product. The more readable your tags, the easier it will be for your customers to use your product and read the product specifications before purchase. These tips will help you maximize the readability of your company's custom tags.
Pick Contrasting Colors
High-contrast color pairs tend to be the easiest to read. While complementary color pairs (made up of colors found opposite one another on the color wheel) are high contrast, these color pairs aren't the only options available to you.
White backgrounds with a dark colored print like blue and green are high-contrast and very visible. In addition, yellow contrasts with dark colors nicely as well. Pairs like yellow and black, yellow and blue, and yellow and red are all effective when put together on one tag.
Black and white is also an obvious high-contrast color pair, and these two neutrals are frequently combined on tags. However, picking a different high-contrast color pair may make more sense if it matches your company's brand or logo.
Use Sans Serif Fonts
Sans serif fonts are more modern fonts. Sans serif fonts are appreciated for their clarity and readability and thus work very well on tags. If you're not sure about the difference between these two types of fonts, think Arial (sans serif) vs. Times New Roman (serif). A serif is a little decoration found at the end of strokes on Times New Roman letters. The presence of serifs on a letter can slow down a reader and make the act of reading more difficult. Sans serif fonts are serif-free and are thus especially easy to read.
Use only the words that you need when writing the text for your tag. Cutting back the number of words on a tag will ensure that the text that you print has adequate room to be as readable as possible. Also, more words require more effort on the part of readers, which could mean parts of your tags could go ignored.
Leave Negative Space
Negative space between words, lines and the edge of the tag makes the overall text easier to read. The more cramped the words appear to be on the tag, the more difficult it will be for the eyes to continue in a straight line over the text on the tag.
For more help making your custom tag more readable, contact a representative from your tag company. He or she can walk you through the process of designing a tag your customers will be able to read and appreciate.