3 Ways To Increase Branding Presence At Trade Shows
With multiple companies vying for attention, you have to take the extra step to stand out among others at a trade show. The use of digital printing solutions can help you create a trade show presence that properly represents your company and that guests remember.
From the booth itself to other elements, learn how to utilize digital printing options for your next trade show experience.
1. Perforated Window Film
Make a statement before trade show visitors even get inside the venue with perforated window film. Also known as Window Perf, the custom covering goes on the back windshield of your car. Create a company presence with your logo and contact information. As guests go by your vehicle, the branding will set in place and customers will recognize your logo.
Along with the window film, consider the use of car magnets to attach to the side of a vehicle. Try to arrive early and get a parking spot that a majority of people will see. You could build a customer base before anyone ever reaches your booth.
2. Fabric Table Covers
Take advantage of every space you have in your both. There's no need to set up items on a blank table top when the table is essentially a small billboard for company branding. Order a customer fabric table cover with your company's logo and design. Choose from multiple base colors to add some pop to the design.
Keep the table cover basic with simple information like a website. Reuse the cover for multiple trade shows to get the most use out of the product. A tight fit with tie-down options will ensure the table cloth stays in place and is protected from movements and damage.
3. Signicade
A signicade is a small triangular stand that stands on its own on the ground. Both sides feature areas for custom text and information. Use a signicade directly in front of your booth and nearby to draw attention to your booth. Full color graphics can feature your company logo and products you may sell.
Arrows printed on the signs will direct people right to your booth. If you seek something higher off the ground, then consider a retractable banner display. The vertical banner stands tall and is easy to pack for a compact design. Full-color printing provides a high-quality option for graphics and company logos.
Use or more of the design elements at your next trade show. When you find materials that work, you can order more or reuse the ones you already have. For more ideas on how digital printing solutions can help your business stand out at your next trade show, talk to a printing company in your area like Eastman Kodak Company.