If you've been doodling t-shirt designs and finally want to take the leap and sell your merchandise, having a t-shirt company can be a rewarding professional experience. The tips below can help your new company.
Focus on One Group of Customers
While you can draw the t-shirt designs that will make your shirts stand out from all the other shirts on the market, it's important to realize that you've got a lot of competition. If you wait for people to find out about your shirts, your business may grow very slowly. That's why you've got to mount advertising and marketing campaigns in addition to designing your shirts.
This task can be difficult for many t-shirt designers because they want everyone to wear their shirts. As a result of that thinking, their marketing and ad campaigns are generic, muddled, and ineffective. Instead, your best bet is to focus in on one specific group of people; those who are most likely to love your designs. For example, if your shirts feature anime characters, you might want to focus on high school students. By choosing one target market, you'll be able to use language that they'll appreciate and speak to the specific needs and wants of that group. Then they will be more likely to buy.
Work with a Screen Printer
There are many ways to get your t-shirts made. However, when you're just starting out in the field, it's a smart idea to pair up with a screen printer. Screen printing can be done more quickly than other methods; this can be good for you if you sometimes need to place bulk orders for events that pop up on your schedule. The production speed can also mean that your regular customers can get their shirts faster as well. By consulting different screen printers, you may be able to work out a fair arrangement which can net you some discounts on your orders.
As you work on new t-shirt designs, your screen printing company can also provide suggestions about which size designs will look best after printing and provide additional technical advice that will help with the quality of the completed t-shirts. As a result, your shirts will look better than ever.
With this information, you're better prepared to start making money from your t-shirt designs. Keep talking to your screen printer, peers and customers to get a better idea of how you can grow your new business.