Business cards are an important investment for companies of all sizes. Whether you're a one-person business or 10,000-person business, your cards need to speak to your intended audience and keep them interested long enough to get into contact with you. Below are three ways to ensure your business cards go farther and get you more client call backs.
An important way to think of your business cards are as mini calls to action. No one is called in exactly the same way, so why not personalize your business cards for different individuals within your intended audience?
Create an array of business cards that will appeal to a wide range of customers. While a straight-laced businessman may enjoy a more streamlined design, a creative type might enjoy a more colorful and visual style. With such a wide range of printing services available, there's no need to marry yourself (and your business) to one design. Personalize it for individuals within your intended audience and you're sure to get great results.
Make It Utilitarian
Who says a business card needs to be an actual card? There are so many ways to get your name out there, so why not make the option you choose useful for your intended audience?
Notebooks, planners, keychains, and even magnets are a great way to get your name out there while offering your potential clients something they can use. The more use they can get out of your business "card," the more they'll be thinking of the services you and your company offer. For more ideas of what you can offer your intended audience, think of things they may need in their day-to-day business lives and make it happen.
Keep Quality in Mind
Cheaper isn't always better, and this is especially true when it comes to your business cards. As an extension of yourself and of your company, your business card should reflect the quality that your customers expect.
While higher quality business card materials and designs may be more expensive, their payoff will be far better than their lower-quality counterparts. Your business card is a potential customer's first impression of you and your services, so you simply cannot afford to be cheap. Quality cards don't have to break the bank, but you shouldn't be looking to cut corners either.
Business cards are a great way to hook potential clients. With the tips above, you're well on your way to creating business cards that get you compliments and, more importantly, clients. Contact a company like Print Source for more information.